“Verve”: noun
1. Vigour and spirit or enthusiasm.
2. Vivaciousness; liveliness; animation.
Verve Rally is an award-winning luxury travel club for supercar owners and enthusiasts. Entrance is by application and we will speak with you personally before accepting you on to the rally and our community. We have specialised in luxury road-trips with GT / Supercars since 2016 and have more than fourteen rallies under our belt. Our members are an illustrious and exclusive community of travel and motoring enthusiasts.
Each Verve Rally is an infusion of the values we live by - fun, adventure and gratitude and it’s reshaping the definitions of a car rally.
This is not a race and it is not timed in any way. It’s an epic journey with like-minded people that appreciates the present moment. As time marches on, with the days and years flying by, we hope Verve Rally will become a highlight of the year for you - one that leaves you with cherished memories and friends for a lifetime.
Curating exclusive lifestyle experiences since 2016, Verve Rally returns in 2024 with a winter rally through the UAE in February and a summer rally in Italy. For both rallies we have sourced a fleet of supercars for our members with the latest models from Ferrari, Lamborghini and McLaren, or you can of course transport your own car to the start-line and collect from the finish-line.
Each Verve Rally route provides an expressive space for the GT / Exotic / Supercar to be enjoyed with a group of like-minded people.
We tailor the experience to balance driving time with exploration and rest at our luxury locations. You’ll spend an average of four-five hours driving, on driving days, cruising in convoy along inspiring hand-picked roads. Rest, food and re-fueling stops are all taken care of in the route plan, and we’ll be arriving at the day’s destination by late afternoon. Unique spa hotels steeped in history (5-star excluding Snowdonia) provide the serene space as soon as you’ve parked up. And with no night-time driving, you can indulge in all the destination's flavours and experiences.
It’s also worth mentioning that we’re the first European rally to be truly carbon neutral. We calculate our carbon footprint and plant trees (not carbon credits) to offset the carbon through the PATT Foundation.
A Verve Rally experience embodies the following six elements:
• Air - relaxed; friendship; good vibes.
• Fire - passion; energy.
• Earth - fresh produce; nature; a car rally that’s completely carbon neutral.
• Water - rivers; lakes; oceans; spas.
• Metal - GT / Supercars reflect a pursuit for perfection and enjoyment of driving.
• Spirit - philosophy; adventure; fun; enthusiasm; gratitude; verve!
Drive your own vehicle, or choose from our collection of cars through our network of partners.
Ready for summer? Register your interest to take part in the exclusive Verve Rally.