“Verve”: noun
1. Vigour and spirit or enthusiasm.
2. Vivaciousness; liveliness; animation.
Verve Rally, a multi-award-winning luxury travel event, has been sculpting the spirit of adventure - and drawing in those who seek it - in over a dozen countries since its inception in 2016. Participation is by application, and we take the time to connect with you through a 20-minute face-to-face or Zoom meeting. This ensures the rally is the perfect fit for both you and our vibrant community of supercar and travel enthusiasts.
If you’re ready to join this extraordinary journey, schedule a meeting via the button included in the rally details email sent after you’ve registered your interest.
Each Verve Rally is an infusion of the values we live by - fun, adventure and gratitude and it’s reshaping the definitions of a car rally.
This is not a race and it is not timed in any way. It’s an epic journey with like-minded people that appreciates the present moment. As time marches on, with the days and years flying by, we hope Verve Rally will become a highlight of the year for you - one that leaves you with cherished memories and friends for a lifetime.
Verve Rally returns in 2025 with two summer rallies, Portugal in June followed by the Monaco & Riviera Edition in September.
For both rallies we have sourced an impressive list of supercars for our members, including the latest models from Ferrari, Lamborghini, McLaren and Porsche, or you can of course transport your own car to/from the start/finish-line.
Each Verve Rally route provides an expressive space for the Supercar / GT / Exotic to be enjoyed with a group of like-minded people.
We tailor the experience to balance driving time with exploration and rest at our luxury locations. You’ll spend an average of four hours total driving time on driving days, cruising in convoy along inspiring hand-picked roads. Rest, lunch and re-fueling stops are all taken care of in the route plan, and we’ll be arriving at the day’s destination by late afternoon. Unique spa hotels steeped in history (5-star excluding Snowdonia) provide the serene space as soon as you’ve parked up. And with no night-time driving, you can indulge in all the destination's flavours and experiences.
It’s also worth mentioning that we’re the first European rally to be truly carbon neutral. We calculate our carbon footprint and plant trees (not carbon credits) to offset the carbon through the PATT Foundation.
A Verve Rally experience embodies the following six elements:
• Air - relaxed; friendship; good vibes.
• Fire - passion; energy.
• Earth - fresh produce; nature; a car rally that’s completely carbon neutral.
• Water - rivers; lakes; oceans; spas.
• Metal - GT / Supercars reflect a pursuit for perfection and enjoyment of driving.
• Spirit - philosophy; adventure; fun; enthusiasm; gratitude; verve!
Drive your own vehicle, or choose from our collection of cars through our network of partners.
Ready for summer? Register your interest to take part in the exclusive Verve Rally.
About the Founders
Marcus Ubl (B. Ent Mgt)
Serial entrepreneur, performance car enthusiast and investor Marcus is a third generation motoring enthusiast, with his father and grandfather sparking his passion for performance cars at a young age. He has exited a number of businesses in the training and tech sectors and more recently co-founded Mayfairsilk® - award-winning silk bedding. With Verve Rally, Marcus’ vision is to share his passion for driving and adventure with like-minded people.
Darshana Ubl (MA Econ)
Business owner, investor and keynote speaker Darshana recalls that one of her favourite things to do as a child was to climb rooftops and trees. When asked why, her response was ‘I like a good view’. Although her interests have evolved from tree climbing to frequenting rooftop bars and restaurants, the young girl in her is still alive. She has a passion for travel and uncovering beautiful spots around the world. Over the last decade she has founded, run and scaled businesses. She has been invited over the years on BBC News as an ambassador for small business, has lead her team to win a Guinness Book of World Records title, is a Tedx speaker and more. It is Darshana’s vision to create a community of like-minded people coming together with verve for travel, to experience the freedom of the open road, celebrating life with the spirit of fun, adventure and gratitude.