Verve Rally is all about celebration. Car and travel enthusiasts share an adventure holiday across the continent, taking in six countries over nine days by car.
Verve Rally is reshaping the traditional definitions of a car rally, blending luxury lifestyle with real adventure. This is not a race and it is not timed in any way. It’s a journey with likeminded people, a journey that celebrates driving and indulging in some of the continent's most atmospheric destinations.
The handcrafted route sweeps through forests and vineyards, before rolling through the charms of French Riviera and the drama of the Alps. Think a Lamborghini Gallardo winding along the Mediterranean coastline, a Ferrari 458 Italia traversing the Gotthard Pass, and an Aston Martin Vanquish elegantly approaching a medieval city.
With summer days and sultry evenings, the route provides an expressive space for the luxury car.
We’ve tailored it all to balance driving time with exploration. You’ll spend an average of four-five hours a day driving, cruising along the inspiring roads in convoy or at your own pace. Stop for lunch en route before arriving at the day’s destination by late afternoon. Luxurious four and five-star hotels and chateaux provide the serene space as soon as you’ve parked up. And with no nighttime driving, you can indulge in all the destination's flavours and experiences.
A unique six element approach embodies our philosophy of celebration. Every day is designed around a specific theme: Air for friendship and good vibes, Fire for the passion of summer, and Earth for fresh produce and a luxury car rally that’s completely carbon neutral. Of course there’s also Metal, recognising how luxury cars reflect a pursuit for perfection. Drive your own vehicle or take advantage of our partnership with a prestigious car hire company.
Ready for a unique summer holiday? Register your interest to take part in the exclusive Verve Rally.