“Register, breakfast and briefing. Meet your fellow Ververs. Check out the collection of cool cars. And listen to them purr as you set off from the capital. But remember, this is a rally not a race, as we cruise down to Folkestone for the Eurotunnel Le Shuttle”
“Champagne is integral to many great celebrations, especially those of the luxurious kind. The Verve Rally route weaves into the historic French province of Champagne, evoking a legacy of medieval grandeur and illustrious sparkling wine. Reims beckons you forward with its Gothic splendour, a towering golden cathedral dominating a city of art deco cafes and Roman remains. Relax. Settle in. Then our two course welcome dinner and Champagne reception continues the celebration.”
“The route winds across forests and rivers before opening out onto the vine-dappled plains of rural France. Everything feels so serene here, landscapes rolling with the same quaint charm as when the Romans arrived back in 43 BC. Driving and walking around Lyon takes you on a fascinating journey through the centuries. This is a riverside city of sophistication and decadence, an alluring spot along the Rhone that revels in gastronomic excess.”
“Two night stay. Head south along the Rhone, skirting past national parks before the luxury cars cruise into the French Riviera. Mediterranean views accompany the road into Nice, where you’re immersed in an old-world charm that's always enticed the high-rollers. There are so many angles in Nice and the city always lives up to its glittering reputation; fabulous architecture, indulgent dining, sparkling blue seas, and an atmosphere of festivity.
*A night out in Monte Carlo is planned during our stay in Nice.”
“Now into Italy, driving beneath the rugged peaks of the Rhaetian Alps. Quaint villages scatter a landscape framed by rolling green hills and distant mountain vistas. Wind along the shoreline of Lake Como, Italy’s most sublime body of water providing an expansive place to drive and spend the evening. The lake’s enchantment provides a wonderfully tranquil contrast to the vibrancy of Lyon and Nice.”
“The Alps, a jagged spine of snow-dappled mountains for an inspiring day of driving. Ascend towards Switzerland and take the fabled Gotthard Pass, a route of serpentine twists and turns. With its cobbled plazas and lakeside promenades, Lucerne continues the alpine charm, a stunning little city set against the mountainous backdrop. Drive along the lakeshore, explore the medieval old town, and listen to the classical music that floats through the streets.”
“Frankfurt delights in its juxtapositions, hiding 2000 years of history beneath a futuristic facade. Glass-fronted skyscrapers reflect in the romance of the River Rhine while a cultural heritage is revealed in opera houses, museums, and fine dining restaurants. Driving from Switzerland takes you through Germany's most scenic region, a famous stretch of road through the Black Forest and a burst up the Autobahn.”
“Bruges blurs the boundaries of the surreal. Park the car and follow a tangle of streets that reveal cobblestone, intrigue, and dozens of al fresco terraces that gaze upon the 12th-century market square. Churches rise above dreamy canals while medieval archways arouse the senses with Belgium's famous tastes: beer and chocolate. Bruges is the epitome of luxury lifestyle and soft adventure, an iconic spot for a final shared dinner and the Verve Rally Awards Ceremony.”
Verve Rally is all about celebration. Car and travel enthusiasts share an adventure holiday across the continent, taking in six countries over nine days by car.
Verve Rally is reshaping the traditional definitions of a car rally, blending luxury lifestyle with real adventure. This is not a race and it is not timed in any way. It’s a journey with likeminded people, a journey that celebrates driving and indulging in some of the continent's most atmospheric destinations.
The handcrafted route sweeps through forests and vineyards, before rolling through the charms of French Riviera and the drama of the Alps. Think a Lamborghini Gallardo winding along the Mediterranean coastline, a Ferrari 458 Italia traversing the Gotthard Pass, and an Aston Martin Vanquish elegantly approaching a medieval city.
With summer days and sultry evenings, the route provides an expressive space for the luxury car.
We’ve tailored it all to balance driving time with exploration. You’ll spend an average of four-five hours a day driving, cruising along the inspiring roads in convoy or at your own pace. Stop for lunch en route before arriving at the day’s destination by late afternoon. Luxurious four and five-star hotels and chateaux provide the serene space as soon as you’ve parked up. And with no nighttime driving, you can indulge in all the destination's flavours and experiences.
A unique six element approach embodies our philosophy of celebration. Every day is designed around a specific theme: Air for friendship and good vibes, Fire for the passion of summer, and Earth for fresh produce and a luxury car rally that’s completely carbon neutral. Of course there’s also Metal, recognising how luxury cars reflect a pursuit for perfection. Drive your own vehicle or take advantage of our partnership with a prestigious car hire company.
Ready for a unique summer holiday? Register your interest to take part in the exclusive Verve Rally.
Indulge. Discover. Awaken. Marvel. Relax. Connect.
Return transfer by EuroTunnel Le Shuttle - prebooked.
8 nights 4/5 Star accommodation is included.
Parking has been organised for each hotel.
Start the day with breakfast, it's included.
Welcome two course dinner and Champagne reception.
Suggested route, tips, and regional information.
We calculate our carbon footprint for each rally and actually plant trees with the help of the PATT Foundation to offset it.
We celebrate the last night with dinner, awards and a bit of a party.
We’ve got a few surprises up our sleeve.
This experience takes you from London, through the Champagne region, into the heart of the gastronomic capital of France, down to the shores and glamour of the French Riviera, across to the beautiful lakes of Italy, the majestic Alps of Switzerland, the fairytale of the Black Forest in Germany, and culminating in the charm of Bruges, before returning to the UK with a head full of memories and a heart full of joy. You've dreamed of doing something like this before. Now is the time to seize the day.
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